Writer, Digital Marketer, Mother

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My Latest Posts

Personality, Self-Concept and Lifestyle: Implications in Marketing

Personality, Self-Concept and Lifestyle are critical factors that drive consumer behavior. These closely related concepts vary across consumers. Understanding how they influence consumer behavior helps us as marketers to understand[…]

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Consumer Comprehension

3 Key Considerations for Consumer Comprehension

Introduction Buddha once said, “We are shaped by our thoughts; we become what we think.” Although it’s highly unlikely that he was framing his quote within the context of the[…]

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Revenue per Platform, Mimic Social social media marketing simulation

9 Tips for Success at Mimic Social

Welcome to Mimic Social – an eye-opening social media marketing simulation! Brought to you by those crafty digital educators at Stukent. It’s sort of like that workout you’ve been putting[…]

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