Personality, Self-Concept and Lifestyle are critical factors that drive consumer behavior. These closely related concepts vary across consumers. Understanding how they influence consumer behavior helps us as marketers to understand our target audience and develop the correct mix of marketing communications to deliver at the right place and time. Personality A human personality is as…
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Introduction Buddha once said, “We are shaped by our thoughts; we become what we think.” Although it’s highly unlikely that he was framing his quote within the context of the consumer comprehension concept, he did hit on an important idea for marketers to understand. Comprehension, or the understanding a consumer develops about a stimulus (insert…
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Welcome to Mimic Social – an eye-opening social media marketing simulation! Brought to you by those crafty digital educators at Stukent. It’s sort of like that workout you’ve been putting off. Dragging your feet, you dream up any excuse to avoid it, but once you muster the energy and just do it you won’t regret…
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Introduction In preparation for Stukent’s Social Media Marketing simulation, Mimic Social, I was tasked with performing a social media audit on Herschel Supply Co.’s Facebook and Instagram accounts in order to evaluate the competitor of my (fictitious) company, Buhi Supply Co. I found this process to be both interesting and insightful. First of all, I…
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Stukent’s Mimic Pro digital marketing simulation offers digital marketing students a hands-on email marketing experience. I feel the limitations of the software clouded the learning process to some degree. However, here are my takeaways from the Mimic Pro email marketing simulation. Open Rates Email open rates depend upon your contact’s first impression of your email.…
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If you are new to digital marketing and have the pleasure of familiarizing yourself with the Stukent Mimic Pro digital marketing simulation, allow me to welcome you to the wonderful world of Kent’s Camera Castle (insert fanfare here). In this digital marketing simulation, you are asked to create paid search ads, emails and corresponding landing…
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This winter’s endless assault of snow and frigid temperatures has left us feeling overwhelmed and ready for spring. Not to mention the cabin fever that irritates adults and children alike. As I struggle to remain optimistic that this change of season will actually occur, I catch myself daydreaming about my favorite activities to do with…
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In Kate Santore’s 2017 keynote address for Content Marketing World, she addresses the obligation of sharing “thoughtware” to push the competition and consistently raise the bar for content marketers. As a newcomer to the content marketing party, I found her talk inspiring. I mean, who among us wouldn’t want to be a content marketer at…
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Writing about disabilities feels a little heavier than typical blogging due to the sensitive nature of the subject and since it is both my intent and my responsibility not to offend any readers. I agree with I am Tyler (http://imtyler.org/index.php/video/) that people with disabilities should be defined by what they can do and not held…
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The other day my 14-year-old daughter was lamenting about her homework load (they give these kids mind-numbing amounts of busywork to complete outside of school – but that’s another topic!). She was perplexed at why teachers give their students so much work and it never ends, and then you inevitably grow up, get a job…
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